Welcome to the world of lead generation. If this is your first time hearing about it, you have come to the right place. If you already know about lead generation, well, you can still read on to learn something new because with lead generation there is always something new.
What is a lead?
A lead is a party who is interested in your products or services and has provided you with their contact details.
How you define a lead for your company is specific to your product or service. Clearly defining the uniqueness and specifications of a lead for your company will help you with the lead generation process.
What is lead generation?
Lead generation is the process of orchestrating a strategy to create an interest in a person for a product or service, gather their information and take them on a journey of converting them into a customer.
The ancient method of simply calling up people and persuading them to buy the product or service won’t work anymore and it might even annoy them which could hurt your brand.
In today’s business landscape Lead generation needs to be modern and an intricately planned out process tailor-made for your brand for it to work wonders for your company.
Types of leads
In the lead generation process, we identify two main types of leads. They are called marketing qualified leads and sales qualified leads.
A marketing qualified lead is considered to be a person that most likely can be converted into a sale but isn’t there yet. This type of lead needs additional marketing to convince them to buy the product or service before the sales team gets in contact with them.
A sales-qualified lead is a person who is ready to be contacted by the sales team. This type of lead is usually very much interested in the product or service that they only need a tiny nudge from the sales team to become a paying customer.
How lead generation works
It is essential that the lead generation process follows a gradual, up-to-date, creative and inducing approach to introduce the product or service to potential customers to create an interest and use subtle yet creative methods to collect their information. It is important that you don’t bombard the lead with too much information or become annoying to them.
Main components in a lead generation process are getting traffic to your site and then convincing them to share their contact details with you.
Some of the key methods to increase traffic to your website are social media, SEM and SEO.
Social Media — Social media sites such as LinkedIn, Facebook and Instagram have become extremely popular sites to generate traffic. Posting attractive and informative content to social media platforms or paying for ads is the most effective way to use social media for traffic.
SEM — Search Engine Marketing is a form of online advertising where you pay search engines such as Google or Bing to display ads in search results so that when people search for products or services related to your business your ad will be displayed for them to click on.
SEO — Search Engine Optimization is quite similar to SEM. This too involves getting traffic from search engines but the difference is that you won’t be paying for SEO. This method involves some critical thinking. You have to work towards optimizing your website so that it is in line with the search engine algorithm in order to organically appear higher in search results.
Once you get people to your website, then comes the tricky part where you have to induce them to share their contact details with you. Your creativity is key when it comes to this part of the process.
Content — Content with a high level of creativity and quality will get the job done. The main objective is to entice potential customers with the content which could be a video, case study, blog or even a creative post, in order to get them to share their information.
Landing pages — By presenting your product or service in the most attractive way through a landing page can help educate prospective customers and persuade them to share their information with you. Landing page optimization is something you should consider in order to get the most out of these pages.
Giveaways — Giveaways are a very successful form of lead generation if it’s done after some intense research and analytical thinking. It is crucial that you give away something people would want and something that is related to your product or service. The leads you gather from the giveaway can be nurtured throughout a period of time to eventually convert them to customers.
Lead Gen with CADD
CADD is no ordinary lead generation provider. It takes a team like CADD who has the ability to think analytically, design creatively and has mastered the art of lead generation to deliver you qualified leads that convert into customers.
We are equipped with skills and expertise to tackle extremely specific leads that cannot be generated by using AI systems. We are capable of taking head-on difficult timelines that give just days or even hours to plan and design intricately planned out and monitored lead generation processes that’ll guarantee qualified leads.
You can get to know us more by reading about the work we have done for our clients in the tech industry, finance industry and education industry.
Stay tuned for our next blog article where we share our experience on how to use lead generation effectively in the Finance Industry.
Check out CADD for more info.
