Strategies for competitive Lead Generation in Financial Services
It does not matter what size category your company belongs to, be it a startup or an industry giant the need for more leads will never go away. So is the competition, it is tough and here to stay. In order to sidestep the competition or take it head-on, you must pick and choose your battles and be creative in doing so.
Here are some of the tactics we think would work best to help your financial service to attract more leads for your company.
Don’t underestimate the Local leads
The focus in the current context for all financial companies is digital marketing which can be used to reach out to a wider audience. But let us tilt your focus to a different viewpoint which is a smaller yet easy to convert and less competitive lead market; the local leads.
You can approach these leads with a less digital yet more connected approach at your local events and make a lasting connection. By attending local business events, networking events and sporting events you can introduce and promote your services in a more personal and convincing manner. This way there is a face to the sales pitch right in front of them as opposed to a laptop screen and it will have a higher conversion rate of leads to customers.
Everyone loves something free
Sharing something for free which is related to your industry in return for the contact details of the lead is a pretty smart tactic. There are many ways you can do this.
Spend some time developing a compelling piece of content that makes your potential lead’s life easier and make sure that it gives them the extra push to share their email and phone number with you. For example, work on a document that gives out amazing budgeting tips and tactics, investment plans based on salary ranges, spending ratios, etc. People would share their contact details in exchange for a valuable piece of content that will come in handy on a day to day for them.
Offering free courses, learning videos, educational blogs, webinars and consultations will also show substantial growth in potential leads that share their contact with you. Even though these processes are time-consuming your ROI is going to be through the roof.
LinkedIn is king
Almost all of your potential leads are on LinkedIn and financial services are something they are on the watch out for on this platform. This is your time to make moves to build personal and real connections with these leads. You need to actively promote compelling and informative content on this platform regularly apart from the personal contacts you make.
You should also focus on geo-targeting on LinkedIn to get your company name out there. Networking on LinkedIn can only bring in a certain number of leads but geo-targeting if done right can reach a bigger audience and bring in a bigger number of leads.
Try these tactics and let us know which one worked best for you. Connect with us for more insight on lead generation processes.
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